World Cup’s dynamic pricing model lays bare Fifa’s singular motive: profit, at all costs
The article discusses Fifa's decision to use a dynamic ticket pricing model for the 2026 World Cup, which will be co-hosted by the United States, Mexico, and Canada. The initial ticket prices range from $60 for group-stage matches to $6,730 for the best seats at the final. However, these prices will be subject to market demand, which is likely to cause them to skyrocket. The article argues that this decision reflects Fifa's singular motive: profit, at the expense of growing the game worldwide. The article suggests that the gap between ticket sales and the assignment of teams to matches will create a surge in demand for a limited supply, further driving up prices and undermining the idea that Fifa is interested in making the World Cup accessible to a wider audience.
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