Elon Musk says X plans to introduce ads in Grok’s responses

Elon Musk, the CEO of X (formerly known as Twitter), has announced plans to introduce ads in the responses provided by Grok, the AI assistant on the platform. This decision is aimed at bolstering X's struggling ads business, which has faced challenges following the departure of former CEO Linda Yaccarino. Musk stated that the integration of ads within Grok's responses would help generate additional revenue for the company. The move is seen as a strategic effort to diversify X's income streams and address the financial pressures the platform has been facing. The announcement has sparked discussion among users, with some expressing concerns about the potential impact on the user experience and the integrity of the AI assistant's responses. However, Musk has defended the decision, arguing that it is necessary to ensure the platform's long-term sustainability. The implementation of ads in Grok's responses is expected to be rolled out in the coming weeks, and it remains to be seen how users will respond to this change and its impact on the platform's overall functionality.