Big Sky Remains Good for Ski and Snow, But Summer Has Entered the Chat

The article discusses efforts to transform Big Sky, a popular ski destination in Montana, into a year-round destination. Traditionally known for its excellent skiing and snowboarding, Big Sky is now diversifying its offerings to attract visitors during the summer months. The article highlights new hotel programming that aims to cater to a broader range of interests beyond winter sports. These include activities such as hiking, mountain biking, and fly fishing, as well as cultural and wellness-focused experiences. The goal is to position Big Sky as a versatile destination that can appeal to a wide range of travelers, not just those seeking a winter getaway. This shift is driven by the recognition that summer visitation can help sustain the local economy and provide a more stable source of revenue for businesses throughout the year. While skiing and snowboarding will remain a core part of Big Sky's identity, the article suggests that the community is embracing the opportunity to expand its appeal and become a year-round destination.