Technology7/10/2026•The Verge

Meta turns off the Instagram feature that let users make AI deepfakes of public accounts

Meta turns off the Instagram feature that let users make AI deepfakes of public accounts

Posts from this topic will be added to your daily email digest and your homepage feed. Posts from this topic will be added to your daily email digest and your homepage feed. Posts from this topic will be added to your daily email digest and your homepage feed. The feature, announced on Tuesday, received significant backlash. The feature, announced on Tuesday, received significant backlash. Posts from this author will be added to your daily email digest and your homepage feed. Posts from this author will be added to your daily email digest and your homepage feed. Following significant backlash, Meta is turning off the feature it announced this week that let users generate AI images based on content from public Instagram accounts just by tagging them. The feature, as originally set up, meant that content from any public Instagram account could be used in AI creations without the account owner’s permission. “Earlier this week, we announced that one way for people to generate images in Meta AI is by @-mentioning public Instagram accounts that they want to reference,” Meta says in an update to a blog post about its new Muse Image AI model. “Our intent was to provide a useful creative to

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