Bumble looking at sale amid download decline, reports suggest

The dating app Bumble is considering a sale, according to a Reuters report Thursday. And fresh data from market intelligence firm Sensor Tower, shared with Mashable, may help explain why. Bumble has experienced the largest decline in global downloads among top dating apps over the past year and a half, according to Sensor Tower. It's no secret that Bumble has been going through a tough time for the past few years. Its stock is down 96 percent from its IPO at the time of this writing, even with a boost given the news of a potential sale. AdultFriendFinder — readers’ pick for casual connections Hinge — popular choice for regular meetups Bumble began with the distinction that women began the conversation (in heterosexual matches). But the company decided to switch it up in 2024, allowing men to message first with the "Opening Moves" feature. The app has since removed Opening Moves in Mexico and Australia, signaling that it wasn't a hit among users. During Bumble's Q4 2025 earnings call, founder and CEO Whitney Wolfe Herd announced that Bumble will test an AI-powered dating experience, even as the numbers showed the app's total revenue and paying users decreased year over year. The yea