CEO of the Pokémon Company, Tsunekazu Ishihara Comments on the Reveal of the Fitbit Air Special Edition Pokémon Sleep, a Wearable Health Tracker With Full Connectivity to Pokémon Sleep, a Pokémon App That Essentially Gamifies Sleep Into Collecting Pokémon

President and CEO of The Pokémon Company, Tsunekazu Ishihara, shared a small bit of insight about the company’s possible future plans with wearable technology during a panel discussion at the inaugural PokémonXP in San Francisco, CA. During the Producing Pokémon: A Conversation with Mr. Ishihara panel at the main PokémonXP stage, Ishihara spoke about how Pokémon has evolved alongside major technological shifts in handheld gaming and wireless connectivity over the years. He said after smartphones arrived, they had to change their approach a little to accessories. “In the past, these gadgets or companion accessories [like the Pokéwalker and PokémonGO Plus] were kind of like these cool secret weapons you could pull out of your pocket and do something really cool with,” Ishihara said, “but today I was thinking, going forward, maybe a challenge for us is going to be figuring out how we can integrate Pokémon more with some of the wearable technology, like smart watches, smart glasses, or even smart rings, for example.” The comment comes on the tail of the reveal of the Fitbit Air Special Edition Pokémon Sleep, a wearable health tracker with full connectivity to Pokémon Sleep, a Pokémon a