Entertainment8/14/2025NYT

Taylor Swift and Drake Promote Albums on Podcasts in Media Landscape Shift

Taylor Swift and Drake Promote Albums on Podcasts in Media Landscape Shift

Taylor Swift and Drake, two of the music industry's biggest stars, have adopted a new approach to promoting their latest albums. Rather than traditional press junkets, they have opted for lengthy video conversations on streaming platforms. Swift's appearance on the 'Call Her Daddy' podcast provided a candid look into her songwriting process and personal life, while Drake's interview on the 'The Joe Budden Podcast' focused more on his creative vision and the evolution of his music. This shift in the media landscape reflects the growing influence of digital platforms and the desire of artists to connect with their audiences in a more intimate and unfiltered manner. By engaging in these extended dialogues, Swift and Drake have been able to share their stories and perspectives in a way that traditional media outlets may not have allowed. The success of these promotional strategies highlights the changing nature of the music industry and the increasing importance of direct-to-fan communication in the digital age.

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