Entertainment5/1/2026•The Verge

Pitch me a Middle-earth startup.

Pitch me a Middle-earth startup.

Alex Karp has Palantir; Palmer Luckey has Anduril; Peter Thiel has Mithril Capital. Together they’re like a Silicon Valley axis of cursed Lord Of The Rings references. Sons and daughters of actual Earth: hold your ground! Hold your ground! This tome does not belong to one person, but to all. Let us together rebuild this world of LOTR references. Leave a comment with your best idea for a company that can fight against this darkness so we may share in days of peace. My idea? A company called Evenstar (Elfstone) that lets you see whether something is AI-generated. Extra credit will be awarded to those who crack open The Silmarillion. Posts from this author will be added to your daily email digest and your homepage feed. Posts from this topic will be added to your daily email digest and your homepage feed. Posts from this topic will be added to your daily email digest and your homepage feed. A free daily digest of the news that matters most. The Verge is a part of PMX Global, LLC, a subsidiary of Penske Media Corporation. © 2026 VM Publishing, LLC. All rights reserved. Sign in to see your notifications or create an account to join the conversation.

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