The new Apple TV 4K just got its first (very small) discount

The new Apple TV 4K will be available in November. | Image: The Verge Earlier this week, Apple announced its new Apple TV 4K, which costs nearly twice as much as the 2022 model did at launch. Amazon is now offering the first discount on the forthcoming streaming box (coming out on November 13th), just days after discounting Apple’s new smart display for the first time. Right now, you can preorder the latest Apple TV 4K ahead of its November 13th release date for $289. 99 ($9 off) at Amazon. Yes, it’s a tiny discount, but every little bit helps given the higher price tag. Apple TV 4K (2026) Where to Buy: $299 $289. 99 at Amazon Powered by the new A19 chip, Apple’s latest streaming device now features support for Siri AI out of the box, which is coming to older Apple TV 4K models via a software update.