Tim Cook celebrates Apple’s 50th anniversary.

Ahead of Apple’s milestone anniversary on April 1st, Cook wrote a letter reflecting on Apple’s history: We’ve spent five decades rethinking what’s possible and putting powerful tools into people’s hands. Through every breakthrough, one idea has guided us — that the world is moved forward by people who think different. Apple has also launched a new @helloapple Instagram account, which will offer a behind-the-scenes look at its devices and demonstrate how they “continue to inspire creativity around the world,” according to social media consultant Matt Navarra. Posts from this author will be added to your daily email digest and your homepage feed. Posts from this topic will be added to your daily email digest and your homepage feed. Posts from this topic will be added to your daily email digest and your homepage feed. Posts from this topic will be added to your daily email digest and your homepage feed. A free daily digest of the news that matters most. The Verge is a part of PMX Global, LLC, a subsidiary of Penske Media Corporation. © 2026 VM Publishing, LLC. All rights reserved. Sign in to see your notifications or create an account to join the conversation.