Sports9/26/2025•The Guardian
Integrated training, smart data and shrewd selling: why Sunderland are thriving
Sunderland, a once-mocked club, is now setting standards admired across Europe. The men's and women's teams are thriving, thanks to an integrated training approach and the use of smart data. The training ground's canteen, designed like an international tech company campus, is a hub of lively interaction between the players from both teams. This integrated approach and focus on data-driven analysis have contributed to Sunderland's recent success, making them a club to be admired in the football world.
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