Ferrari's first EV is not for you | TechCrunch

Last day to exhibit your breakthrough to 10,000+ tech leaders at Disrupt is on Oct 2. Book Exhibit Table Now. Disrupt doors open Oct. 13. Get your pass and bring someone with you at 50% off. REGISTER NOW. Everyone seems to be mad about Ferrari’s first electric vehicle. The vehicle is called Luce and was revealed on Monday. The design of the five-seater (gasp!) was led in large part by Jony Ive and the design firm he runs with Marc Newson, LoveFrom. While it ticks a lot of spec sheet boxes — it boasts 1,000 horsepower and the ability to hit 60 miles per hour in just over two seconds — it’s tracking to be the most mocked new vehicle since the Cybertruck. This widespread rejection of the wedge-shaped, Nissan-esque car covers seemingly the whole spectrum, too, from the typical flimsy knee-jerk reactions to the positively vitriolic. The company’s stock price is down, and even some of the most down-the-middle news outlets are admitting it in their own ways. (Bloomberg said the Luce is “quite a stretch.”) The question underneath all of this immediate backlash is singular: Who is the Luce for? Certainly it’s not for me, or for almost anyone reading this. The Luce will cost around $650,000,