Rakuten Trots Out AI Shopping and Investment Assistant

Rakuten, the Japanese e-commerce giant, has launched an AI-powered assistant to help its customers with shopping and investment decisions. The assistant, named "Rakuten Analyst," uses natural language processing and machine learning to provide personalized recommendations based on the user's browsing history, preferences, and financial data. The assistant can help users make informed purchasing decisions by analyzing product reviews, prices, and availability. It can also provide investment advice, suggesting suitable investment options based on the user's risk profile and financial goals. Rakuten aims to leverage its vast customer data and AI capabilities to enhance the shopping and investment experience for its users. The launch of the assistant is part of the company's broader strategy to integrate AI and automation into its various services, a move that is expected to improve customer engagement and loyalty. The introduction of the Rakuten Analyst underscores the growing trend of e-commerce platforms leveraging AI to offer more personalized and comprehensive services to their customers.