Palmer Luckey and Mark Zuckerberg Are Putting Cat Ears on the US Military

The article discusses how Palmer Luckey, the co-founder of Oculus VR, and Mark Zuckerberg, the CEO of Meta, are incorporating cat-ear-like designs into military equipment and technology. This move has been met with criticism, as it is seen as an attempt to "UwU-ify" war, a term used to describe the act of making something appear cute or adorable, despite the inherently serious and violent nature of military operations. The article highlights the concerns raised by this collaboration, as it is perceived as a way to desensitize the public to the realities of war and to make military technology more palatable, particularly to younger generations. Critics argue that this approach trivializes the gravity of warfare and could potentially have negative psychological impacts on soldiers and civilians alike. The article acknowledges the potential for technological advancements in the military sector but questions the ethics and appropriateness of this particular approach, which some view as a marketing ploy rather than a genuine effort to improve military capabilities.