A desire to be a global brand: Why Chiefs have embraced Brazil

The Kansas City Chiefs, an American football team, have embraced international games as a means to expand their global brand. By hosting games in Brazil, the team aims to increase its visibility and reach beyond the United States. The article highlights the Chiefs' desire to become a truly global brand, recognizing the potential for growth in emerging markets like Brazil. The team's leadership sees these international games as a strategic move to connect with new fans and increase their fan base worldwide. The article notes that the Chiefs have already established a presence in Brazil through various marketing and engagement initiatives. By playing games in the country, the team hopes to further cement its position and capitalize on the growing popularity of American football in the region. Overall, the article suggests that the Chiefs' embrace of international games is driven by a broader ambition to establish themselves as a recognized global brand, rather than remaining confined to their domestic market.