Apollo acquires Pocus as it approaches $200M ARR

This article was published on March 20, 2026 The San Francisco B2B sales platform, which recently approached $200M in ARR and appointed a new CEO, absorbs the revenue intelligence startup’s signal-layer technology to deepen its enterprise push. Apollo.io has acquired Pocus, a revenue intelligence startup that helps sales teams identify and prioritise the accounts most likely to buy based on behavioural and CRM signals. Financial terms were not disclosed. The deal is Apollo’s clearest signal yet of its ambitions beyond the mid-market, combining its outreach and data infrastructure with Pocus’ intelligence layer to push deeper into enterprise sales workflows. Apollo was founded in 2015 and has grown into one of the most widely used B2B sales platforms on the market, combining a database of more than 230 million contacts with outreach sequencing, a built-in dialer, conversational intelligence, and deal management tools. The company is approaching $200 million in annual recurring revenue and serves more than 600,000 companies globally, according to its own figures. In February, the company appointed Matt Curl as CEO, replacing co-founder Tim Zheng, who moved to Chairman. Curl had been