Company Of Heroes Dev Wants To Release Games Faster But Isn't Going All In On AI

The article discusses Relic Entertainment's plans to release games more frequently while navigating the potential use of AI in game development. Relic's CEO, Justin Dowdeswell, acknowledges that the company has taken too long to release new games in the past, leading to a disconnect with players. To address this, Relic aims to "get to market more frequently" without compromising quality. Dowdeswell explains that Relic has already improved its prototyping process, with developers now able to create a working prototype in just four weeks. Additionally, the company is focusing on better project management and controlling the scope of projects as ways to speed up development. Regarding AI, Dowdeswell notes that while it can be useful for workflow and productivity, Relic is not ready to fully embrace it in the game development process. The company is still exploring how AI can be implemented to augment existing skills, rather than replace human decision-making and creativity. Dowdeswell also expresses concerns about the public perception of AI in game development, acknowledging that the industry is still collectively trying to figure out the best approach. Overall, the article highlights Relic's desire to release games more quickly, while maintaining a cautious stance on the use of AI in their development process.