Super Bowl 2026 commercials that feature athletes: Serena, Peyton and Hall of Fame tight ends

The Super Bowl LX commercials featured several prominent athletes, including tennis legend Serena Williams and NFL Hall of Famers Peyton Manning and tight ends. Serena Williams appeared in a heartwarming ad that celebrated her retirement from professional tennis and her legacy as a trailblazer for women in sports. Peyton Manning starred in a humorous commercial that poked fun at his post-retirement activities. Additionally, several Hall of Fame tight ends were featured in ads, showcasing their athleticism and enduring popularity with fans. While the specific details of the commercials may vary, the overall theme was to leverage the star power and appeal of these athletes to capture the attention of the massive Super Bowl audience. The commercials aimed to connect with viewers emotionally, whether through inspirational messaging or light-hearted humor, while also promoting the brands and products associated with the athletes.