Underdog, Crypto.com Start Sports Prediction Market for NFL, NBA

Underdog, a sports betting startup, and Crypto.com, a cryptocurrency platform, have teamed up to launch a sports prediction market for the NFL and NBA. The new service will allow fans to make bets on the outcomes of sporting events using a prediction market model, rather than traditional sports betting. The prediction market will operate on the Ethereum blockchain and use Crypto.com's native token, CRO, as the primary currency. Fans will be able to buy and sell "shares" in the outcome of a game, with the price of the shares fluctuating based on the market's consensus. The service is aimed at providing a more engaging and interactive way for fans to participate in sports betting, while also leveraging the transparency and security of blockchain technology. The partnership between Underdog and Crypto.com is seen as a significant step in the integration of cryptocurrency and blockchain technology into the sports betting industry.