Sports7/30/2025The Guardian

Super League expansion may put vital partnership with Sky Sports in jeopardy

Super League expansion may put vital partnership with Sky Sports in jeopardy

The article discusses the potential impact of Super League's expansion plans on its long-standing partnership with Sky Sports, the sport's primary broadcast partner. Key points: - Super League plans to expand to 14 teams next season, but this has not been endorsed by Sky Sports yet. - The additional cost of televising two extra matches per round (around £500,000) is a concern for Sky, which is reluctant to increase its rights fees. - Sky's current 3-year deal, worth £21.5 million annually, is significantly less than previous deals and lower than the broadcaster's investments in other sports. - Super League's reliance on Sky's financial backing is a major concern, as there is limited interest from other broadcasters. - The expansion plan could also affect future broadcast negotiations, with the Australian NRL reportedly seeing a 14-team Super League as undesirable for potential investment. - The funding of the two new teams remains unresolved, with clubs unwilling to accept a cut in their central payments from Sky.

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