Technology8/29/2025The Guardian

Best of 2025 … so far: ‘The Mozart of the attention economy’: why MrBeast is the world’s biggest YouTube star – podcast

Best of 2025 … so far: ‘The Mozart of the attention economy’: why MrBeast is the world’s biggest YouTube star – podcast

The article discusses the rise of MrBeast, a YouTube creator who has become the world's biggest YouTube star. MrBeast is known for his extravagant stunts, such as spending 24 hours immersed in slime or being buried alive for two days. While some may view his videos as clickbait, the article suggests that his work could be considered a form of avant-garde genius, as he has a unique ability to capture the attention of his audience. The article is part of a series of audio long reads from 2025, highlighting the most popular content from that year.

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