Netflix Is Planning on Making ‘KPop Demon Hunters’ Its ‘Star Wars’ Merchandising Machine

Netflix is reportedly planning to turn its upcoming K-pop-inspired series, "KPop Demon Hunters," into a merchandising powerhouse, similar to the "Star Wars" franchise. The show, which is set to premiere in 2026, will feature a team of K-pop idols who double as demon hunters. While the series itself is still in development, Netflix is already laying the groundwork for a robust merchandising strategy. This includes plans for a wide range of toys, apparel, and other merchandise that will be available to fans once the show launches. The decision to prioritize merchandising for "KPop Demon Hunters" reflects Netflix's desire to capitalize on the growing global popularity of K-pop and the potential for this genre to attract a dedicated fan base. By creating a diverse range of products, the streaming giant hopes to create a long-lasting and profitable franchise that can rival the success of "Star Wars" in the merchandising space.