How AI is changing the way you book airline tickets

Delta's new AI-powered pricing system is revolutionizing the way airline tickets are booked. The system moves away from static airfares and instead offers personalized rates based on individual customer data, such as travel history and preferences. This AI-driven approach aims to optimize revenue for the airline by tailoring prices to each customer's willingness to pay. However, this practice raises concerns about fairness, as some customers may be charged higher prices than others. Proponents of the system argue that it provides a more efficient and personalized booking experience, catering to the unique needs and preferences of each traveler. Critics, on the other hand, worry that the algorithm-driven pricing could lead to discrimination and a lack of transparency in the ticket-buying process. As AI continues to permeate the travel industry, the impact on consumers and the industry as a whole remains a topic of ongoing debate and scrutiny.