Wetzel: Collier comments reflect WNBA's core problem: How it sees Caitlin Clark

The article discusses the WNBA's apparent reluctance to fully embrace Caitlin Clark, a star player who has gained significant popularity and fan engagement. The author, Wetzel, suggests that Collier's comments about Clark reflect a core problem within the WNBA – how the league perceives and promotes its most compelling players. The article argues that by not fully embracing Clark, who has "singlehandedly lifted the WNBA," the league risks alienating her growing fan base. This raises concerns about the WNBA's ability to capitalize on the popularity of its most marketable athletes and connect with a wider audience. The article highlights the importance of the WNBA recognizing and actively promoting its most influential players, as this could be crucial for the league's growth and long-term success. The article emphasizes the need for the WNBA to address this issue and ensure that it is effectively supporting and showcasing its star players, like Caitlin Clark, to maintain and expand its fanbase.