Technology9/16/2025Bloomberg

Empty Tables, Low Margins Show Cost of China’s Food Delivery War

Empty Tables, Low Margins Show Cost of China’s Food Delivery War

The article highlights the ongoing price war in China's food delivery industry, which is having a significant impact on restaurants and tea chains. Consumers are enjoying deeply discounted prices for coffee and meals, with some offerings costing as little as 14 cents for a coffee and 50 cents for a meal. However, this intense competition among food delivery platforms is leading to a decline in foot traffic at physical establishments, as customers opt for the convenience and lower prices of delivery services. Restaurants and tea chains are now facing the challenge of low margins and empty tables, as they struggle to adapt to the changing market dynamics. The article suggests that the cost of this food delivery war is being borne by the physical establishments, which are grappling with the consequences of the fierce competition in the industry.

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