Technology12/4/2025•The Verge

Trump invites ‘cute’ Japanese kei trucks to come to America

Trump invites ‘cute’ Japanese kei trucks to come to America

Here is a 185-word summary of the news article: President Trump has expressed admiration for the "cute" kei trucks, small vehicles popular in Japan, and has directed the U.S. Department of Transportation to approve their production and sale in the U.S. Kei trucks, which are built to comply with Japan's light vehicle regulations, have seen surging popularity in recent years, with sales tripling in the last five years to around 7,500 imported last year. Trump compared the kei trucks to the Volkswagen Beetle and said he was authorizing their production in the U.S. However, the legality of importing and operating kei trucks in the U.S. is unclear, as federal and state regulations pose challenges. While some states allow the use of low-speed vehicles like golf carts, kei trucks would still need to comply with federal safety standards. The discussion of kei trucks came as Trump announced plans to roll back strict fuel efficiency rules, saying his goal was to make cars more affordable. Experts predict, however, that any savings from lower-priced vehicles could be offset by higher fuel costs over time.

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