Google Ad Tech Under Fire: What the DOJ Wants a Judge to Do

The U.S. Department of Justice (DOJ) is seeking a federal judge's intervention to force Google, a subsidiary of Alphabet Inc., to sell a portion of its advertising technology business and alter its practices. The DOJ aims to address concerns about Google's dominance in the online display advertising market, which it alleges has led to diminished competition and higher prices for advertisers and publishers. The DOJ's arguments, presented over the past four days, aim to convince the judge to take actions that would reshape Google's advertising technology operations. This legal battle is part of the government's broader efforts to curb the power of big tech companies and promote a more competitive digital advertising landscape. The outcome of this case could have significant implications for Google's business model and the overall dynamics of the online advertising industry. The judge's decision will be closely watched as it could set a precedent for future antitrust interventions in the tech sector.