Why Google Faces a Court Reckoning on Its Advertising Tech
Google, the tech giant, has been facing legal challenges regarding its advertising technology. Despite avoiding a breakup earlier this month, the company is now facing a different federal court hearing on September 22nd. The hearing will determine whether Google should be compelled to sell the tools it has used to maintain a monopoly over the advertising technology market. This comes after a ruling by the court in April, which found that Google had engaged in illegal monopolistic practices in this market. The outcome of this hearing could have significant implications for Google's business model and its dominance in the digital advertising industry. The court's decision will be closely watched as it could set a precedent for how technology companies are regulated and held accountable for their anti-competitive practices.
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