Apple Boosts Price of TV+ Subscription by 30% to $13 a Month

Apple Inc. has announced a 30% price increase for its TV+ streaming service, raising the monthly subscription from $10 to $13. This move is part of the company's strategy to generate more revenue from its services division, which includes various digital offerings such as the App Store, Apple Music, and iCloud. The price hike comes as Apple faces increased competition in the streaming market, with major players like Netflix, Disney+, and HBO Max also vying for subscriber attention. By increasing the cost of TV+, Apple aims to offset the rising expenses associated with producing and acquiring content for the platform. The new $13 monthly price tag for TV+ aligns with the company's overall efforts to diversify its revenue streams beyond hardware sales, which have traditionally been the backbone of Apple's business. This change is likely to be met with mixed reactions from consumers, who may need to weigh the value of the TV+ content against the increased subscription cost.