Technology9/26/2025•The Verge
A $1,000 Xbox Ally handheld tests the appetite for pricey next-gen consoles
The article discusses the launch of Microsoft's first Asus-powered handheld consoles, the ROG Xbox Ally X and ROG Xbox Ally. Contrary to hopes for a more affordable price point, the flagship model, the Ally X, is priced at a staggering $1,000, while the weaker Ally model costs $599. This high pricing is seen as a test of the market's appetite for expensive next-generation console-like experiences in a portable form factor. The article notes that the Steam Deck's $399 price tag set a new standard for console-quality handheld devices, and the Xbox handhelds' prices may struggle to gain traction with consumers.
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