Google experiences deja vu as second monopoly trial begins in US

Google is facing another antitrust trial in the United States, this time over allegations of illegal monopoly in the digital advertising market. The Department of Justice (DoJ) has brought the case, accusing Google of engaging in abusive tactics that stifle competition and harm online publishers. The trial, which began on Monday in a federal court in Alexandria, Virginia, follows a previous case where a US district judge declared parts of Google's digital advertising technology to be an illegal monopoly. The judge found that Google's behavior has been detrimental to online publishers who rely on the system for revenue. Google has already faced and deflected the DoJ's attack on its illegal monopoly in online search, and now it must defend itself against this new attempt to dismantle its internet empire. The outcome of this trial could have significant implications for the tech giant's business model and the broader digital advertising industry.