Technology8/16/2025Wired

How One Wikipedia Editor Unraveled the ‘Single Largest Self-Promotion Operation’ in the Site's History

How One Wikipedia Editor Unraveled the ‘Single Largest Self-Promotion Operation’ in the Site's History

The article discusses a massive self-promotion operation on Wikipedia that was uncovered by a single editor. Over the course of a decade, an anonymous user had created and edited hundreds of articles to boost the reputation of a single individual, making the person appear more prominent and accomplished than they actually were. The editor who uncovered this scheme, SlimVirgin, spent weeks painstakingly analyzing the user's edits and tracing connections between the various articles. This allowed them to unravel what is being described as the "single largest self-promotion operation" in Wikipedia's history. The article highlights the challenges Wikipedia faces in maintaining the integrity of its content, as well as the dedication of its volunteer editors in upholding the site's principles of neutrality and accuracy. It serves as a cautionary tale about the potential for abuse on open-source platforms and the importance of vigilant oversight to identify and address such issues.

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