Tim Cook says Apple ‘must’ figure out AI and ‘will make the investment to do it’

Apple CEO Tim Cook emphasized the importance of artificial intelligence (AI) for the company, stating that Apple "must" figure it out and will make the necessary investments. Cook acknowledged that Apple has been slow in rolling out some AI features, such as the planned AI-powered upgrade to Siri, which was delayed earlier this year. However, he expressed confidence in the company's ability to eventually dominate the AI space, much like it has with other technological categories. The article also mentions that Apple's software chief, Craig Federighi, discussed the Siri delay and the company's plans to move everything to a new architecture. Additionally, the report notes that Apple has lost some of its AI talent to Meta's "superintelligence" hiring efforts. The all-hands meeting with employees follows Cook's previous comments about the company being "open to" acquisitions to accelerate its AI roadmap.