Technology10/5/2025The Verge

Roland is finally honoring its legacy instead of just cashing in on it

Roland is finally honoring its legacy instead of just cashing in on it

The article discusses Roland, a renowned music technology company, and its legacy of innovative products. It highlights the significance of the TR-808, Roland's iconic drum machine that has been a cornerstone of various music genres for over 45 years. The article suggests that during the 2000s, Roland seemed to have lost its way, focusing more on cashing in on its legacy rather than honoring it with new, innovative products. However, the article notes that the company has recently shifted its approach, revisiting its heritage and releasing products that pay homage to its iconic instruments, such as the TR-1000 rhythm generator. The article emphasizes that Roland's legacy as an innovative music technology company during the 1980s and 1990s is undeniable, and the company's recent efforts to reconnect with its roots and honor its past achievements are a positive step forward.

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