'It's Not a Lot of Fun' — Keanu Reeves Hits Out at AI Deepfakes of the John Wick Star Selling Products Without His Permission

Keanu Reeves, the renowned actor known for his role in the John Wick franchise, has expressed his disapproval of AI-generated deepfakes that are being used to sell products without his consent. Reeves stated that the unauthorized use of his likeness in this manner is not enjoyable for him, emphasizing the lack of fun involved. The article highlights the growing concern over the misuse of AI technology to create realistic-looking digital replicas of celebrities, which can then be exploited for commercial purposes without the individual's permission. Reeves' comments underline the need for stricter regulations and guidelines to protect the rights and privacy of public figures, as the proliferation of deepfakes can lead to the exploitation of their image and reputation. The article suggests that Reeves' stance on this issue reflects a broader concern within the entertainment industry regarding the ethical implications of AI technology and its potential to be misused for financial gain at the expense of the individuals involved.