Sky expecting to hold off Netflix for exclusive US Open golf coverage
Sky Sports is in advanced negotiations to secure a new six-year deal for exclusive UK live rights to the US Open golf tournament. The current contract expires after the 2023 championship at Shinnecock Hills, and Sky is expected to outbid competitors, including Netflix, to extend its coverage. This new deal would solidify Sky's position as the primary destination for televised golf in the UK, as it already holds the rights to all men's and women's golf majors, the Ryder Cup, the PGA Tour, and the DP World Tour. The PGA Tour deal is also set to expire next year, and Sky is anticipated to seek a renewal. The article suggests that the move is driven by Sky's desire to maintain its dominance in the golf broadcasting market, as streaming services like Netflix are looking to acquire exclusive rights to major sporting events to attract new subscribers.
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