Uber Adding Joby’s Blade Helicopter Trips to Ride-Hail App

Uber Technologies Inc. has expanded its partnership with Joby Aviation Inc., allowing Uber customers to book Blade's helicopter and seaplane services directly within the Uber app as early as next year. This move aims to integrate air transportation options into Uber's ride-hailing platform, providing users with a more comprehensive range of mobility solutions. The partnership will enable Uber users to seamlessly book Blade's air transportation services, which include helicopter and seaplane flights, through the Uber app. This integration is expected to offer customers a more convenient and integrated travel experience, potentially reducing the need for separate bookings and improving accessibility to air transportation options. The announcement highlights Uber's efforts to diversify its offerings and explore new avenues of transportation, beyond traditional ride-hailing. The collaboration with Joby Aviation and the incorporation of Blade's air services into the Uber app represent a step towards a more integrated and multimodal transportation ecosystem.