Netflix signs up another YouTube star with Mark Rober deal

Netflix has signed a deal with popular YouTuber and former NASA engineer Mark Rober to create a new competition show. Rober, known for his engaging DIY and science-focused content on YouTube, will be working with late-night host Jimmy Kimmel on the project. The new show will feature contestants competing in various challenges that involve science, technology, and engineering. Rober's expertise in these fields, combined with Kimmel's experience in television production, is expected to create a unique and entertaining program. This deal is part of Netflix's ongoing efforts to collaborate with successful online creators and leverage their popularity to attract new viewers. The platform has previously signed similar agreements with other prominent YouTubers, demonstrating its interest in tapping into the growing influence of digital content creators. The details of the show's format and release timeline have not been disclosed, but fans of Rober and science-themed entertainment can look forward to the upcoming collaboration between the YouTuber and the streaming giant.