Politics9/7/2025BBC

Reform UK's new faces seek to share spotlight with Farage

Reform UK's new faces seek to share spotlight with Farage

Reform UK, formerly known as the Brexit Party, is seeking to expand its leadership team and move away from its association with its founder, Nigel Farage. The party is keen to present a more diverse set of faces to the public, as it aims to broaden its appeal beyond Farage's staunch supporters. The party's new candidates, including Richard Tice and Martin Daubney, are positioning themselves as the "new faces" of Reform UK, aiming to share the spotlight with Farage. This strategy is part of the party's efforts to position itself as a credible political force, beyond its previous focus on the Brexit issue. The article notes that the party is facing challenges in establishing its identity and gaining traction with voters, as it navigates the post-Brexit political landscape. The new candidates' ability to connect with a wider audience will be crucial in determining the party's future direction and success.

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