Auburn moving '26 game to Atlanta for NIL gain

Auburn University has announced that its 2026 home game against Baylor will be moved to Atlanta as part of an agreement with the Aflac Kickoff Game. This decision is driven by the university's desire to provide its players with new Name, Image, and Likeness (NIL) opportunities. The relocation of the game to Atlanta will allow Auburn to leverage the larger market and increased visibility that the Aflac Kickoff Game provides. This, in turn, is expected to create additional NIL-related revenue streams for the university's student-athletes. The decision to move the game reflects the changing landscape of college sports, where the ability to generate NIL-related income has become an increasingly important factor for both universities and their student-athletes. By proactively seeking out such opportunities, Auburn aims to enhance the overall experience and support for its football program and its players.