Technology10/9/2025Ars Technica

Rubik’s Cube gets a $299 update, complete with IPS screens and its own apps

Rubik’s Cube gets a $299 update, complete with IPS screens and its own apps

The Rubik's WOWCube is a reinvention of the classic Rubik's Cube, combining traditional gameplay with modern technology. Featuring a 2x2 cube design, the WOWCube is equipped with eight individual screens, each capable of displaying images, animations, and interactive apps. The device is powered by a custom operating system and can be connected to a companion mobile app, allowing users to download and play various games and puzzles on the cube. Additionally, the WOWCube can be used as a platform for educational and creative applications, expanding the classic Rubik's Cube experience. Priced at $299, the Rubik's WOWCube is targeted towards enthusiasts, collectors, and those interested in the intersection of traditional toys and modern technology. The update aims to reinvigorate the iconic Rubik's Cube brand, offering a unique and engaging experience for both casual and dedicated puzzle enthusiasts.

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