Epic Isn't Chasing Steam's Crown, It's Sharing The PC Gaming Kingdom

The article discusses Epic Games Store's position in the PC gaming market, stating that it never aimed to dethrone Steam, the largest digital marketplace for PC games. Instead, Epic Games Store is focused on co-existing and growing the overall PC gaming ecosystem. The article highlights that while Epic Games Store attracts around 35-40% of monthly active users, it only accounts for 5-8% of spending. However, the company generated over $1 billion in sales in 2025 and plans to further attract PC gamers through a complete overhaul of the store, regional storefronts, and leveraging the popularity of Fortnite to promote third-party games. The article suggests that Epic Games is not chasing Steam's market share but rather striving to share the PC gaming kingdom, recognizing the continued dominance of Steam and the overall growth of the PC gaming ecosystem due to the competition between the two platforms.