Agency for college athlete payment deals agrees to loosen third-party restrictions
The news article discusses an agreement reached by the agency responsible for overseeing name, image, and likeness (NIL) deals in college sports. The agreement relaxes the standards on player agreements with third-party collectives, which are the main source of NIL deals. Under the new agreement, the agency will consider a third-party company's deal with a player to have a "valid business purpose" if the deal is related to the promotion or endorsement of goods or services provided to the general public for profit. This represents a loosening of the previous restrictions on third-party collectives. The agreement aims to avoid further legal disputes after years of legal wrangling on the issue of NIL deals in college sports.
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