Google secretly ‘enhanced’ YouTube Shorts videos with AI filters

Google's YouTube platform has been secretly applying AI-powered filters to some YouTube Shorts videos without informing the creators. The platform has confirmed that it is running an experiment to "unblur, denoise, and improve clarity" in select videos during processing, similar to what a modern smartphone camera does. However, the company's use of the term "traditional machine learning technology" instead of "AI" is seen as an attempt to soften the impact of this news. The application of these visual filters without the creators' knowledge has raised concerns among users and creators who are already wary of the increasing use of generative AI in various forms of content. The article emphasizes that Google's own role in the widespread adoption of AI technology makes this move particularly controversial, as users may now be more sensitive to the idea of AI being applied to their videos without their consent.