Ford's new electric truck, 'Fathom,' starts at $28,350 | TechCrunch

Last day to exhibit your breakthrough to 10,000+ tech leaders at Disrupt is on Oct 2. Book Exhibit Table Now. Disrupt doors open Oct. 13. Get your pass and bring someone with you at 50% off. REGISTER NOW. Ford’s next-generation electric truck will be called Fathom, and it will start at $28,350 when it goes on sale in 2027, the company said on Thursday. A “destination and delivery” fee will bring that price up to $29,945, putting the Fathom just below the $30,000 mark that Ford has targeted since it first started talking more openly about the project in 2025. The truck, when it arrives next year, represents a major bet for Ford. It’s the automaker’s second all-electric truck after the F-150 Lightning (third, if you count the limited-run Ranger EV from the late 1990s). But like many of its peers, the company has dramatically pulled back on its once-ambitious plans to build electric vehicles. The Fathom is the first vehicle Ford is building on its new “Universal EV Platform,” or UEV, which will power a number of different EVs and involves a brand-new assembly line process meant to cut costs. It’s an attempt by CEO Jim Farley to try and catch up to category leader Tesla, as well as the