61% of US Adults Have Never Tried a Meal Kit. There Are Two Big Reasons
According to a CNET survey, a significant majority (61%) of U.S. adults have never tried a meal kit service. The two main reasons cited for the lack of adoption are the overall cost and the subscription fees associated with these services. The survey found that the high cost of meal kits is a major deterrent for many consumers, who feel that the prices are not justified by the convenience and benefits provided. Additionally, the recurring subscription fees required by most meal kit providers are seen as an additional financial burden that many are unwilling to take on. The survey results suggest that meal kit companies need to address these concerns if they want to attract a broader customer base. Strategies such as offering more affordable pricing options, flexible subscription models, and better value propositions may be necessary to overcome the current barriers to adoption.
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