Call to vet YouTube ads like regular TV to stop scams
The article discusses the calls for stricter regulation of YouTube ads to prevent scams. Liberal Democrats argue that current regulations, which are designed for traditional television, are not keeping up with the changing media landscape, where more people are consuming content online. They suggest that YouTube ads should undergo the same vetting process as regular TV ads to ensure they are not misleading or fraudulent. This comes in response to a rise in scam advertisements on the platform, which can target vulnerable individuals and result in financial losses. The article notes that the issue has become increasingly concerning, as YouTube's massive user base and the proliferation of user-generated content make it challenging to monitor all ads effectively. Proponents of the regulation argue that it is necessary to protect consumers and maintain the integrity of the platform.
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