China Launches Probe Into Kuaishou for Live-Streaming E-Commerce

China's market regulator has launched an investigation into a Kuaishou Technology unit regarding the use of live-streaming services for e-commerce promotions. This move could be a setback for Kuaishou, a popular video platform that has been expanding its online sales business. The probe focuses on how Kuaishou's live-streaming services are used to promote e-commerce activities. This comes as the Chinese government looks to regulate the rapidly growing live-streaming industry, which has seen a surge in e-commerce activities. The investigation highlights the increasing scrutiny of the Chinese government over the country's tech giants and their business practices. It could have significant implications for Kuaishou's e-commerce operations, which have been a key part of the company's growth strategy. The outcome of the probe remains to be seen, but it underscores the changing regulatory landscape in China's tech sector and the need for companies to navigate these challenges carefully.