California bans loud commercials on streaming platforms
California has passed a law to ban loud commercials on streaming platforms like Netflix and Hulu, effective from July 1, 2026. The law prohibits streaming services from transmitting audio of commercial advertisements louder than the accompanying video content. This is in line with the Commercial Advertisement Loudness Mitigation (CALM) Act, which previously regulated the volume of TV commercials. The new legislation was signed by Governor Gavin Newsom and was inspired by the frustration of parents whose children's sleep was disrupted by blaring streaming ads. As California holds significant influence in the entertainment industry, this type of legislation may be adopted by other states, addressing a common annoyance among Americans.
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