A Small Army of Overpaid TikTokers Is Not Going to Save the Democratic Party

The article discusses the limitations of using TikTok influencers to boost the Democratic Party's popularity. It suggests that relying on a "small army of overpaid TikTokers" is unlikely to be an effective strategy for the party. The article argues that while TikTok has become a powerful platform for political messaging, the influence of individual creators is often overstated. It points out that the platform's algorithm favors content that is entertaining and engaging, rather than purely political. Furthermore, the article suggests that the Democratic Party's focus on TikTok may be a distraction from more substantive issues and strategies. It suggests that the party should instead focus on developing policies and messages that resonate with a broader range of voters, rather than relying on social media influencers to drive engagement. Overall, the article provides a critical perspective on the Democratic Party's use of TikTok and social media influencers, arguing that this approach is unlikely to be a panacea for the party's challenges.